Built by Men Who’ve Lived It.
Do Hard Things Coaching™ helps men rebuild clarity, strength, and peace through tactical coaching, guided by leaders who have walked through life’s hardest battles and came out stronger.
Where the Do Hard Things Movement Began.
Do Hard Things started as more than a phrase, it was a lifeline. A simple mantra whispered in the hardest moments: “Keep going. Don’t quit.”
It became a reminder to face adversity head-on instead of hiding from it, to push through fear, doubt, and failure, and to do the hard things that make life meaningful.
What began as a personal commitment evolved into a brotherhood, a community of men determined to live with courage, discipline, and integrity, not just when life is easy, but when it’s brutal.
Founded by Siegfried Jay Tiegs, a combat veteran and leadership coach, Do Hard Things has grown from a mindset into a full-scale coaching platform built for men navigating life’s toughest transitions.
Whether you’re a Veteran finding your next mission, a high-performer feeling burned out, or a man searching for peace after chaos, this movement was built for you.
Our coaches don’t teach from theory or textbooks. They’ve lived it, the grind, the loss, the rebuilding, and the victory.
Their mission is simple: to help you rise, lead yourself, and live as a Peaceful Warrior, grounded, disciplined, and unshakable.
The Team Behind the Mission.
Our coaches bring lived experience, not textbook answers.
Each embodies the Do Hard Things mindset in his or her own way.
Siegfried Jay Tiegs
Founder & Lead Coach
U.S. Army Veteran | Leadership Coach | Author of Life on Offense
Jay Tiegs is a combat veteran and leadership coach who has spent more than two decades helping men build discipline, resilience, and purpose. After leading soldiers in high-pressure environments, Jay created Do Hard Things Coaching™ to help men conquer their toughest mission yet, their own lives.
Brian Larson
Coach & Mentor
Performance Coach | Family Leader
Brian specializes in guiding men through the mental and physical challenges of transition. His approach combines structured accountability with empathy, helping clients rediscover confidence and calm in daily life.
Josh DeJong
Coach |Â Mindset Trainer
Josh focuses on breathwork, emotional regulation, and mindset systems that create long-term stability. His practical training helps men manage stress, sharpen focus, and rebuild energy.
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Nadine Albrecht
Coach for Women & Partners
Nadine leads The Partner’s Path, helping women understand and support the men they love while maintaining their own strength, peace, and identity.
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The Peaceful Warrior Framework.
Every man has two sides, the warrior who acts with courage and the sage who leads with peace.
Our philosophy blends both through four core principles:
Clarity & Purpose
Know who you are and where you’re going.
Energy & Strength
Build discipline, resilience, and mental toughness.
Peace & Presence
Manage energy, regulate emotion, and become a peaceful warrior.
Courage & Action
Find the strength to do hard things and live an extraordinary life.
We don’t chase balance; we train resilience.
That’s the path of the Peaceful Warrior.
Our Mission Is Simple:
Help Men Lead Themselves Again.
We’ve guided veterans, executives, entrepreneurs, and everyday men through transformation using breathwork, mindset training, and purpose-driven accountability.
From the battlefield to the boardroom, the principles stay the same, courage, discipline, and peace.
When one man becomes a Peaceful Warrior, his family, workplace, and community follow.
The Hardest Thing You Can Do Is Start.
Step forward. Find your direction. Lead your life.
